CURAPROX ABC: W for Whitening! 💫 What’s the difference between “Whitening” and “Bleaching”? For example, a whitening toothpaste restores the teeth to their natural color by removing stains and debris from their surface, whereas a bleaching treatment can whiten teeth BEYOND their natural color. 🤓 So you could say that whitening is less “invasive” and less aggressive than bleaching. Our enamel-friendly Black Is White Whitening toothpaste line uses activated charcoal as its whitening factor. Char