Why UX researchers need to speak the business language
0:40
YouTubeUserTesting
Why UX researchers need to speak the business language
Being the voice of the customer isn't enough. In this clip from Insights Unlocked, Mel Naz explains why the most influential UX researchers act as translators—connecting customer insights to business goals, stakeholder priorities, and organizational outcomes. If you want a seat at the strategic table, learning the language of the business may ...
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