Cadbury 5 Star raises an alarm on the ever-increasing speed of AI
Nov 27, 2024 · A still from the ad Mondelez India’s brand, Cadbury 5 Star, underscores the value of stepping back from the relentless daily grind.Known for its long-standing humorous …
Brand Equity | Latest Advertising and Marketing Industry …
Find the latest marketing & advertising Insight, News & Articles from all top sources for the Indian Tech industry on ET BrandEquity.
Omnicom and IPG: A game-changing merger - ET BrandEquity
Dec 10, 2024 · The Omnicom-IPG merger creates a global advertising giant, offering increased scale and negotiating power. However, it raises concerns about job losses, reduced …
Marketing Awards - Shark Awards 2024 | Marketing Excellence …
Jul 5, 2024 · Marketing Awards - Shark Awards celebrates the best across digital, media, marketing, and advertising industries. By entering the Shark Awards, organisations, …
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After squeeze in urban demand, FMCG industry expects …
Dec 23, 2024 · Representative image The FMCG industry hopes for a revival in consumption growth in 2025 with some 'green shoots' already visible, after having a challenging year amid …
How blockbusters are redefining marketing strategies?
Dec 31, 2024 · Blockbuster films now integrate advertising to create significant promotional impacts. Strategic partnerships and campaigns on social media help engage audiences …
Indian paint sector faces margin squeeze amid intensifying …
Dec 28, 2024 · Indian Paint Sector: Revenue growth for long-established players such as Asian Paints, Berger Paints, Kansai Nerolac, Akzo Nobel, and Indigo Paints moderated to 4 per cent …
The growth playbook for mid-sized companies in 2025
Business Strategy 2025: In 2025, mid-sized companies in India will have the opportunity to grow significantly. Over 1200 listed companies are projected to have revenues between Rs 340 …
On Her Terms: Kiara Advani's rise as a brand ambassador
Dec 18, 2024 · With a brand value estimated at $66 million, Kiara Advani has quietly emerged as one of the most bankable names in Indian entertainment. Ranked 12th on Kroll’s Celebrity …
Prasar Bharati launches OTT platform Waves - ET BrandEquity
Nov 20, 2024 · Prasar Bharati's new OTT platform, Waves, is live and available for download. It offers 40 live channels, including popular news and entertainment networks, along with …