Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

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One API unlocks 700+ tools. All the best apps for analytics, advertising, chat, data-warehousing and more. Twilio Segment’s catalog has every tool you need to grow.

Sep 8, 2025 · Custom traits are user or account traits collected from the Identify calls you send to Segment. For example, these could be demographics like age or gender, account-specific like …

The CDP Report 2025, Twilio Segment's annual look at how customer data platforms (CDPs) are powering the world's biggest companies.

Segment’s composable platform is open, easy to use, and integrated with all your favorite applications.

Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

<p>Growth leaders today need to retarget their most valuable customers and know where they came from. By leveraging a customer data platform like Segment and a Mobile Measurement …