In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …

Dec 21, 2025 · What Is Market Segmentation? Market segmentation is a powerful strategy by which businesses design and market their products and services more effectively for the …

Apr 28, 2025 · Market segmentation takes a wider view and divides the entire market (all possible customers — including those you don’t yet serve) into distinct groups based on broader factors …

Oct 29, 2024 · By definition, market segmentation creates smaller, more focused groups of potential customers. Instead of relying on generic and nonspecific messaging, brands can …

Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit …

Jan 2, 2026 · Market Segmentation divides a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviours.

Feb 6, 2024 · What is market segmentation? Market segmentation is the process of dividing a broad target market into subsets, or cohorts, of customers who share common characteristics, …

Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

Jan 5, 2026 · Market segmentation: Definition, types, and examples. If you’re a marketer or business owner, you know that segmentation is an effective way to expand your market and …

Oct 14, 2020 · Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better …