Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems …

Every fishing lure made by Rapala swims with perfection right out of the box. This unwavering dedication to quality is the reason more world record fish have been caught on a Rapala lure than any other brand.

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a …

Rapala®’s X-Rap® series lures are the ultimate in versatility. Years of development led to a lure that can be fished any season, anywhere, for any fish.

Rapala fishing lures help you reel in a bigger and better catch in saltwater and freshwater environments. Browse our carefully crafted products, including our crankbaits, jerkbaits, fishing jigs and topwater …

Rapala®’s Magnum lures are regarded by many anglers as the best big fish lures worldwide, IGFA records confirms it.

Rapala makes fishing lures that are specifically designed to get more hits while trolling. Browse our selection of carefully crafted trolling lures, including some built for saltwater use, to get more hits …

Our saltwater lures changed the way anglers fish. The X-Rap® Saltwater Series of lures are extremely versatile and effective. Built and colored specifically for saltwater use, these saltwater lures are made …

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep …

Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fished with a fast, steady …