BMW admits heated seat subscriptions were a mistake, but the ...
18 hours ago · Facepalm: BMW has finally admitted that charging buyers of its luxury vehicles a subscription to use heated seats probably wasn't a great idea. However, in a perfect illustration of …
BMW Commits to Subscriptions Even After Heated Seat Debacle
1 day ago · Remember BMW’s subscription seat heater scandal? You’d be forgiven for letting it slip your mind; after all, there’s been more than enough rage bait (automotive and otherwise) to go around ...
BMW kills heated seat subscriptions but doubles down on ...
BMW ended heated seat subscriptions after customer backlash but continues software services, revealing where car subscription boundaries lie.
BMW Admits Charging Extra for Heated Seats Was a Mistake
1 day ago · BMW’s heated seat subscription lasted barely a year, but its impact still shapes how automakers think about charging for features already built into cars.
BMW Still Stands By Subscriptions, Lays Out Its Case
1 day ago · BMW is defending in-car subscriptions by arguing that you might not need a particular feature when you buy the car, but it could come in handy later on.
BMW Retreats on Heated Seats Even as Rivals Push Subscriptions
1 day ago · BMW has openly acknowledged that charging drivers a subscription fee for heated seats was a misstep, one that became a cautionary tale for the entire auto industry. The idea behind …
BMW Commits To Subscriptions Even After Heated Seat Debacle
2 days ago · BMW may have retreated from its controversial plan to charge monthly fees for heated seats, but the German automaker is pressing ahead with subscription-based vehicle features through …