Apple is the most valuable brand in the world, with a value of $574.5 billion, and Microsoft ranks second with a value of $461.1 billion. That's according to Brand Finance's annual ranking of the most ...

"King James" as he's called by the media is one of the greatest players of all time, and there's a method behind his madness. When his natural ability reaches its limit, LeBron continues to improve, ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? What do they wish they knew about those technologies? What are the top challenges they ...

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

Creating content that engages readers isn't easy, especially these days, when marketers are churning out content at a hectic pace to attract readers and viewers. But in our haste to create fresh, ...

Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot. After an initial search, 70% of buyers ...

Graphic design will be more striking and more inclusive in 2022. That's according to Venngage, which recently published its predictions for the year ahead. An infographic (below) presents the graphic ...

Marketers have great visibility into what's happening within their company and what's happening throughout their marketing team. With so much to keep tabs on—from ads to blogs to positioning—marketers ...

At B2B events, unique experiences are essential to engaging attendees. But how can you quickly create personal experiences at ...

Welcome to our resources page dedicated to marketing technology. Here you can find the latest news, trends, and best practices for marketing technology. We provide comprehensive guides, reviews, and ...

RCS and AI are revolutionizing mobile messaging by enhancing personalization, engagement, and conversions. Discover how these technologies drive next-level customer experiences.