Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

Artificial Intelligence - More than one-third of Americans are concerned that artificial intelligence may cause the end of ...

Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services. The ...

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

It's no secret to digital marketers that SEO is critical to gaining online visibility. People regularly use search engines like Google to find the products they're looking for, and the higher the ...

Most Americans say they don't think the government should punish companies for political stances; they also say tech companies should be responsible for removing misleading content, and they affirm ...

How often do you look to your customers for a true understanding of their challenges? We collect huge amounts of data on them, but rarely use that data. In fact, only 0.5% of the data available to us ...