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Brands will be shown how AI large language models, including ChatGPT, Google Gemini and DeepSeek, impact their content. by ...
Campaign’s annual analysis of salary data from School Reports agencies reveals modest growth at entry level, little change in ...
Top five spots mostly occupied by agencies outside of the top five last month.
The best planners know their value lies in seeing the bigger picture. This short Campaign survey is an opportunity to ...
Long pitches are killing agencies, and clients ultimately end up paying the price. The hard truth is that we are an oversupplied industry, with a finite pipeline of new business (and falling: down 28% ...
Incumbent agency is no longer in the running for the account, Campaign understands.
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The conversational search experience introduces new ad formats, content guidance for publishers, and AI-powered targeting ...
Integrated review encompasses most of British car-maker’s creative and marketing services globally.
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