Analysis of March quarter results from the global advertising groups shows AI investment is a top priority for all. However, in a note to clients, the analysts acknowledged that the organic growth ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, marking the second major client defection in just a few months. 11 Jun 2025 ...

Ezekiel spent 16 years at rival Publicis Groupe before joining WPP as its chief marketing and growth officer in 2019, leading its new business efforts. WPP hadn't had a CMO before Ezekiel's arrival.

In an unusually direct move, WPP has taken aim at rival Publicis Groupe, alleging that its Epsilon-run supply-side platform (SSP) is flooding the digital ecosystem with subpar ad inventory.

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

Wade will be succeeded by Michael Frolich, currently global chief client and transformation officer and EMEA CEO of IPG-owned ...

In another significant account loss for WPP, The Drum has learned that rival holding company Publicis has successfully pitched to obtain the Mars business. It comes after WPP’s Mark Read this ...

Publicis Groupe (OTCQX:PUBGY) (OTCQX:PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (NYSE:WPP), Adweek reported Tuesday. The French advertising and public relations firm ...

Publicis Groupe has secured Mars’ media business, winning the account from WPP after a nearly six-month review. The brand has also appointed IPG’s Weber Shandwick to handle its PR efforts, expanding ...

Publicis shares gained 2.1% to €99.48 at 11:34 a.m. in Paris trading on Wednesday. The stock has declined 3.4% this year. WPP rose 0.1% to 553.80 pence in London and has declined 33% this year.

Paramount has concluded its two-decade partnership with WPP Media, its longtime media AOR, and has awarded its media business to Publicis, encompassing both global and Canadian operations. The company ...

Publicis Groupe has won Mars’ sprawling media business from WPP, ADWEEK has learned. The French network will now handle the CPG’s media, production, commerce, paid social media, and influencer ...