On July 24, 2025, the White House issued an executive order aimed at reshaping the landscape of college athletics. The order, ...

John Stockton thinks NIL is ruining the game of basketball: "The lessons that we need to learn as humans to function in our ...

The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Swiss sportswear brand On continues to sign the world's top runners, this time adding three NCAA track and field stars to its ...

C olorado quarterback Julian Lewis continues to build a substantial Name, Image and Likeness portfolio before taking a single ...

Colorado football freshman QB Julian Lewis will turn to new energy ahead of 2025. Details emerge on his newest NIL deal.

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

Heath Harmon addressed members of the media on Thursday in Montgomery and two topics dominated the conversation.

CBS Sports is a registered trademark of CBS Broadcasting Inc. Commissioner.com is a registered trademark of CBS Interactive ...

George Washington players including Noah Lewis (5), Jeff Harris (2) and Gale Lamb (11) celebrate defeating Morgantown 49-47 ...

It was only a matter of time. The NIL (Name, Image, Likeness) scene has reached the high school level in Washington.

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.