The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Colorado football freshman QB Julian Lewis will turn to new energy ahead of 2025. Details emerge on his newest NIL deal.

The Texas Longhorns enter the 2025 season as the top team in the country. Led by Steve Sarkisian, the SEC newcomer looks to ...

It was only a matter of time. The NIL (Name, Image, Likeness) scene has reached the high school level in Washington.

Swiss sportswear brand On continues to sign the world's top runners, this time adding three NCAA track and field stars to its ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

It's officially been one year on the job for AHSAA Executive Director Heath Harmon. Harmon officially took over in early July ...

Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

Heath Harmon addressed members of the media on Thursday in Montgomery and two topics dominated the conversation.

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

Northern Illinois coach Thomas Hammock went on an impassioned rant about NIL and the transfer portal in college football ...