In a "True Detective" inspired video pitch, five Texan actors are asking for an increase in Texas film incentives funding.

Dennis Quaid, Billy Bob Thornton and Renée Zellweger also appear in Nic Pizzolatto's ad for filming in the southern state

"Texas stories deserve a Texas backdrop. That’s why I teamed up with Dennis Quaid, Woody Harrelson, Billy Bob Thornton, and Renée Zellweger for True to Texas."

Matthew McConaughey and Woody Harrelson have reunited for a “True Detective” moment in a new ad written and directed by series creator Nic Pizzolato. In the video for True to Texas, McConaughey and Harrelson - who embody their “True Detective” characters Detectives Rust Cohle and Marty Hart,

McConaughey and Harrelson reteam for ad from writer-director Nic Pizzolatto that seeks to promote filming in Texas.

Actor Matthew McConaughey, who has previously hinted at a possible political run in Texas, has teamed up with fellow Texas film stars to advocate for increased film production incentives in the Lone Star State,

Matthew McConaughey and Woody Harrelson reprised their roles in the HBO crime series "True Detective" alongside other Texas actors for an ad urging the state’s legislators to increase film incentive funding.