Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Parker recalled that months after shooting the pilot in New York City back in 1997, she had essentially forgotten about the ...

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

EXCLUSIVE: Comedy Central picked a curious date for the Season 27 premiere of animated stalwart South Park after a two-year ...

Mark Ruffalo and Tom Pelphrey star in the drama from Mare of Easttown creator Brad Ingelsby. Like Mare of Easttown, Task is set in the suburbs of Philadelphia and delves into some societal issues — ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...