For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...

Cracker Barrel’s recent logo redesign has sparked a heated debate, with many critics quick to call it just another example of “woke” branding. The company removed its iconic barrel and chair-sitting ...

Cracker Barrel’s rebrand was announced earlier this week and boy, are people feeling a certain way.

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across the country. In particular, company ...

The criticism, from a slew of politicians and public figures, coalesced around a core theme: that the restaurant had fallen ...

Cracker Barrel has been the talk of the town over the last few days, and if their new rebrand has proven anything, it’s that ...

Even right-wing posters like Charlie Kirk, James Woods, and Donald Trump Jr. honed in on the new logo, calling it white-male ...

“Cracker Barrel is done,” wrote the Federalist’s Sean Davis. “Woke executives killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the ...

Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers ...

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one ...

“There is a certain awful predictability” to the F.B.I. search of former national-security adviser John Bolton’s home. Plus: ...