Google hasn't been shy about saying YouTube Premium Lite can include ads in Shorts, but the company is now telling more ...

YouTube is cracking down harder on adblockers by closing loopholes found in browser extensions while adding ads to Premium ...

When YouTube introduced its Premium Lite tier in March, the goal was to give people a way to see fewer ads on YouTube. It ...

YouTube's massive library of videos is supplemented by millions of original audio tracks, live performances, and covers. There's also YouTube Shorts. While these aspects of YouTube are free, the ...

YouTube is adding more ads to its cheaper subscription plan just months after launching it in the United States.

The cheaper YouTube Premium Lite plan that Google recently launched in the US, Germany, and Australia will soon start showing ...

YouTube has started testing a new two-person Premium subscription tier in some countries, offering a more affordable option for pairs of users ...

YouTube Premium (formerly YouTube Red) adds a bevy of great features to the popular video streaming service -- but is there a ...

YouTube Premium is a subscription-based service (it debuted as “Music Key” in 2014 and, as with many Google services, was eventually rebranded to YouTube Red before arriving at its current ...

YouTube’s new “Premium Lite” tier allows users to watch ad free at nearly half the cost of its Premium service The move should expand YouTube’s subscription revenues while bringing many ...

YouTube is testing a new two-person Premium subscription plan in select countries, the company confirmed to TechCrunch on Monday. The tier is being piloted in India, France, Hong Kong, and Taiwan.

The video platform YouTube is trying out new subscription models to drive growth. As reported by Moneycontrol and The Verge, among others, the company is offering some users a "YouTube Premium Duo ...