Xiaomi is taking on Philips Hue and joining the Matter party with its new smart colour bulb. The Xiaomi Smart LED Bulb is the ...

Xiaomi has introduced the Smart Ceiling Light D20 on its global website, hinting at its availability for purchase in the coming weeks. It's clear that the light's standout feature is its integrated ...

Xiaomi (OTC: XIACF) is accelerating its push into the electric vehicle (EV) market, with CEO and founder Lei Jun announcing ...

In marketing, Xiaomi uses a strategy of limited availability to extend product anticipation and attention. This strategy not ...