The marketing chief tells Tim Healey why classroom theory is no match for work experience, and how vulnerability shapes ...

In this interview with TechBullion, Alexander Storozhuk, founder of PRNEWS, shares insights on how AI is reshaping content marketing while reinforcing the enduring importance of human creativity and ...

CMO Sukita Tapadia discusses The Pant Project's marketing journey, the strategic nuts and bolts of thriving in the challenging D2C space and making comfort a narrative.

These days, businesses must deploy a multi-faceted marketing approach to stay ahead. Among the many digital marketing channels available, pay-per-click (PPC) advertising stands out as a powerful tool ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

The Indian film industry’s digital shift and changing behaviour of audiences call for new-age marketing and monetisation ...

With over 5 billion users worldwide, social media platforms have become a literal goldmine for businesses and digital ...

Just content, ticking boxes on a strategy sheet. It’s time for a shift. It’s time for intent to return to the centre of marketing ... brief – it starts with why. Moleele explains that ...

So what is content marketing in the B2B world and how can we apply it effectively? Why is content marketing important for B2B? According to the Content Marketing Institute, about 70% of customers ...

Search Engine Land » PPC » Why ... marketing activities, MMM provides a holistic view of marketing performance, enabling businesses to: Interestingly, Google has acknowledged the growing ...

When it comes to creating marketing content or running communications ... Digital Marketing Institute. "Why Digital Marketing is Important for Small Business." Digital Marketing Institute.

Hence, it is a channel of client creation! There are a number of reasons behind the tremendous importance that is provided to Content Marketing. Some of these reasons have been mentioned here. Content ...