PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I log on to social media and there’s seemingly another bizarre trend fighting its way to the front. From coastal grandma and cottagecore to brat summer and its polar opposite, the clean girl, it’s no ...

From fun accessories to full-on dresses and sets, these are the perfect pieces to pick up before February 14th.

Do you have some cute dresses to wear to work and don’t know how to style them? I’ve got you covered! Or if you’re in the ...

If you're rediscovering your style or need to upgrade older picks in your closet, shop these 18 versatile pieces that moms ...

Across Milan, Paris, and Copenhagen last week, fashion darlings from all over ushered in a new chic closet combo that’s perfect for the transitional season we find ourselves navigating. You know the ...

Slashing over 5,000 pieces across womenswear, with discounts of up to 70% up for the taking, Next's sale is definitely one ...

As we head into fashion month, we’re taking a step forward to also highlight the impact of our clothing with The Last Stop, a ...

Anitta opens up to ELLE.com about Shakira, 'Romeo,' her new Netflix documentary, and starring in a True Religion campaign.

For easy spring dressing, you can't beat a versatile t-shirt dress. This classic blue and white stripe one has a flattering ...