Explore how AI transforms the creative process in agencies, empowering humans as key decision-makers while reshaping roles ...

In an industry flooded with decks, showreels and swagger, the agencies with a real shot at winning aren’t always the loudest.

Adelman seemed to display a deft hand at navigating locker-room politics during his interim tenure. He attempted to pull off ...

Union Oil Co., the 76 gasoline brand’s former owner, helped finance Dodger Stadium’s construction. The brand’s current owner, ...

QQQH ETF leverages a collar strategy for income & downside protection on Nasdaq exposure. Ideal for income seekers; less ...

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

Paul Burke is an acclaimed advertising professional and creative writer based in London. He is the founder of Paul Burke ...

Indications from within the club also suggest supporters will see an aesthetic difference looking onto the pitch from their ...

Direct-selling schemes are considered fringe businesses, but their values have bled into the national economy.

The campaign series features "Pitch Perfect" film star Anna Kendrick delivering the message, "What if you could?" ...

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront ...

StarHub is in the midst of a media agency pitch and MARKETING-INTERACTIVE understands that the length of the appointment is approximately two years. The incumbent on the account is WPP Media’s ...