There is a reason this column is called Senior Moments. Moments turn into minutes that flow into the time ahead of our lives.

Ten years ago, if a brand called for a creative agency pitch, it was headline news in advertising and marketing media. It was a big deal. Now, as a large portion of the industry has shifted from ...

Explore how AI transforms the creative process in agencies, empowering humans as key decision-makers while reshaping roles ...

Start with the value prop—why this collab moves the needle for them. Then tie it to a clear use case, shared audience or ...

Report it fast: Contact your local police and state attorney general, and file a complaint with the FTC at ...

In an age where consumer attention is fragmented across devices, platforms, and experiences, LED billboard advertising stands tall—literally and figuratively—as one of the most powerful tools in an ...

A direct marketing pitch that is delivered to the widest possible audience is probably the least effective. With that strategy, the company may gain a few customers while annoying all of the other ...

StarHub is in the midst of a media agency pitch and MARKETING-INTERACTIVE understands that the length of the appointment is approximately two years. The incumbent on the account is WPP Media’s ...

NEW YORK — Google advertising is getting a bigger injection of retail media data, the company announced as part of its presentation at the Interactive Advertising Bureau’s NewFronts Monday. A commerce ...

Every cold call or first-time business encounter starts with an elevator pitch. When you meet people at a conference or tradeshow, the first question they ask is, "What do you do?" You should have a ...

The rest of NBCU’s upfront looked to make good on that promise, laying out a mammoth year in content that includes sports, scripted TV, reality shows, major films and an advertising-focused ...

Social media articles, blogs, and television programs such as Shark Tank have created a startup buzz, which promises a ...