So with over 150,000 user, Google AdWords cookies available since January-ish, only 14,255 impressions were bought. Whoa! That’s a lot of useless cookies. Or maybe Google didn’t find all the cookies ...

Google has made targeted advertising so easy—and so easy to get wrong. Display advertising is tough, but you don't need Ray Kurzweil to engineer a system to prevent unhappy customers.

We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.

Your GDN ads shouldn't be an afterthought! Columnist Rebekah Schelfhout explains how to create great ads for the Google Display Network.

It looks like any other ad you'd typically ignore on the Web! This screenshot comes from Greg Sterling at Search Engine Land, who got Google to acknowledge that yes, it is indeed playing around ...

Here’s what paid results used to look like on desktop, with the word “Ad” in green and contained in a green box: In the new design, Google has moved the URL above the headline text and also ...

Pay-per-click marketing is a form of digital advertising where businesses display ads on sites like Google (paid search) and Facebook (paid social) and on Subscribe To Newsletters Trump Tracker ...

If you click on the first—a paid search ad—Amazon will pay Google for attracting your business. If you click on the second, Amazon gets your business but Google gets nothing.

Google’s systems look for relevant ads and decide whether to place any of them in the search results. The algorithms pick winning ads and determine how they’re ranked based on factors like the ...