Walmart says. This familiar strategy, also employed by other retailers in response to an inflation squeeze on consumers, has led to a new generic look for private-label brands. In April ...

As part of Walmart’s marketing strategy, the launch will be pushed across social channels popular with the Gen Z audience. One channel is the video game platform Roblox, where Walmart recently ...

Retailers like Costco, Stewart’s Shops and Walmart are investing in exclusive beer brands as capacity has opened up at ...

BENTONVILLE, ARK. — Introduced a little more than a year ago, Walmart Inc.’s Bettergoods brand is nearing a half billion dollars in sales, said John Rainey, Walmart’s chief financial officer. He spoke ...

“Refreshing our private brand portfolio is critical to our fashion strategy as we evolve our assortment to resonate not only with our core customers, but the next generation of Walmart shoppers ...

Walmart Inc.’s credit cards will once again be issued by Synchrony Financial as the world’s largest retailer makes a renewed ...

OnePay, a New York City-based fintech, is partnering with Synchrony Financial to launch a credit card program for Walmart Inc. The program, which will debut in the fall, will offer a general-purpose ...

Walmart and Target both launched a wide range of private label brands to differentiate themselves from the competition while boosting their gross margins. But Walmart's core strategy is to ...