Forbes contributors publish independent expert analyses and insights. Sai writes about healthcare, innovation and technology.

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

Lipton updates its logo for the first time in over a decade. The redesign returns it to a design much like its very first, ...

Whatever your view, it’s a big day for design geeks, as this is the first major update to the Google logo in almost a decade. The last time things changed, in September 2015, they dropped their ...

That’s because Airbnb’s major app redesign supports a new initiative called Airbnb Services, a modern take on hotel amenities for the Airbnb era. With Airbnb Services, the company is expanding ...

A broader rollout is expected in the coming weeks. This is the first major redesign of the ‘G’ logo since 2015, when Google transitioned to a flatter, sans-serif typeface and introduced the ...

Someone hit it with a Gaussian blur, basically. As reported by The Verge, Google is rolling out this change piecemeal—starting with updates to Google app on IOS and Pixel phones, and likely ...

The publication discovered that the iconic ‘G’ logo for the mobile version of ... Hopefully, there is more to the redesign than just aesthetics, but if there were to be any update in that ...