A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in ...

Enter the value proposition letter. Sending a potential boss a value proposition letter prior to your interview greatly helps you to sell your skills and achievements. And set you apart from the crowd ...

Do you want to know the weirdest thing employers want from veteran job seekers? A value proposition. They ask job seekers about it as if preparing a value proposition was like running around in ...

One of the most important is crafting an effective value proposition that will set an advisor apart from the competition. Robert Arzt, founder and president of Polaris One and InsuranceCoachu.com ...

An employee value proposition is the base for that marketing because it identifies the key elements of the organization that add value for employees. By defining the key elements of your EVP and ...

In my work with engineers, I’ve seen firsthand the quest for better signal-to-noise ratios. In non-engineering terms, signal is the thing we want, and noise is everything else. Signal is the ...

Panelists discussed how the importance of digital communities and influencers are impacting the value proposition and the way brands go to market. As the “artificial divide between paid and earned ...

A singular focus on value investing over its 50-year history has positioned Brandes Investment Partners to capture opportunities across the breadth of market cycles — and that’s no different ...

3 simple steps to take to define your personal value proposition, plus some ideas on how you can put it into action. What is your value? Most of us feel a pang of anxiety when we’re asked to ...