We are all well aware that launching a product with a compelling Brand Value Proposition that resonates with multiple stakeholders has become fundamental to gaining reimbursement across Europe and ...

Considering the well-controlled nature of clinical trial designs which include randomization, double-blinds, and placebo controls, it may be impossible to accurately predict the value proposition ...

With digital poised to reign as the dominant sales channel, and global competition on the rise, distributors can no longer view a value proposition as a luxury. In this market, a clear and actionable ...

For example, if you claim to have inclusion as a value but don’t have a neurodiversity policy ... to uncover the core pillars that are already there, rather than a blank canvas. Start by reflecting on ...

Forbes contributors publish independent expert analyses and insights. Sai writes about healthcare, innovation and technology.

As you do. The cornerstone of a new Tesco “value” campaign from BBH Dublin. “Customers want and need more than just the cheapest option — it’s about knowing their money has been well spent while ...

This paper explores their value proposition for open data users based on an exploratory case study. Five prominent perceived values are identified: lower task complexity, higher access to knowledge, ...

Chinese companies are putting more emphasis on value propositions along with product and business model innovation, and brand-building is paying dividends in equity performance, a recent survey showed ...