The streamer’s new format will let advertisers make spots that blend in with its shows and movies.

Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, ...

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

Netflix is planning to introduce several new ad formats, including interactive ads and ones that show up on the pause screen.

For users on Netflix’s ad-supported tier, these AI-generated ads could appear mid-stream or during pause breaks, tailored to ...

Netflix is ditching reactive programming and has upgraded its Java-powered backend to gear up for the present.

After years of refining this technology – including the $1 million Zillow Prize competition to crowdsource improvements to ...

US-based streaming giant Netflix on May 14 announced a major upgrade to the streamer's advertising technology, powered by ...

The streaming platform’s GenAI discovery tool lets users search for shows with phrases like ‘scary, but not too scary’, ...

At least one Apple executive expects AI-powered alternatives to Google's search engine will eventually be offered to users of ...

While Quantum computing has been reported to be five years away for many years now, companies are preparing for it by setting ...

JURORS could secretly be using ChatGPT to decide crunch verdicts, top US lawyers fear. Dean Strang and Jerry Buting, who starred in Netflix documentary Making a Murderer, warned it could see ...