Plank optimistic as Under Armour boosts profits again
“We feel optimistic about our progress on our ambitious journey to elevate the Under Armour brand,” Plank said during the ...
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Under Armour explains why it's moving more of its ad budget away from TV
Under Armour's latest big brand campaign launches Tuesday and will see the brand reduce its TV spend as part of the overall media mix as it shifts more ad dollars to digital. Speaking to Business ...
Is being the ‘underdog’ enough for Under Armour to arm itself against Nike & Adidas?
Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...
Under Armour Sees Some Green Shoots in Q3, Raises Projections
Improving demand in North America and Asia as well as a decline in promotions led Under Armour to beat analyst expectations ...
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Under Armour's founder is back as CEO. Here's how the company went from taking on Nike to searching for redemption.
Under Armour also began to include women in its ads and endorsements, representing a stark change from the company's gruff, tough football beginnings. Today, Under Armour has a vast selection of ...