Mars Inc. announced Wednesday it’s changing the branding of its Uncle Ben’s rice products, the latest in a slew of companies to shift gears amid mounting public pressure to address the racist ...

Mars will change the name of its Uncle Ben’s rice products to Ben’s Original ... told CNN Business. Mars decided to rebrand the products after hearing from consumers and employees who ...

The parent companies of Aunt Jemima, Cream of Wheat and Mrs. Butterworth’s also said at the time that they would retire or rebrand their products. The rice brand was named for Uncle Ben ...

Though Uncle Ben's has never been a Black-owned company, it attempted to rebrand the controversial figure in 2007 and "Ben" is currently portrayed as a businessman on its website. “Racism has no ...

Uncle Ben's rice is losing its longtime logo and ... which he says was "a long time coming." But rebranding, he says, is never going to be enough to make amends as long as the company lines ...

Mars Food North America said this week it plans to speed up its rebrand of Uncle Ben’s rice just days after Quaker Oats announced plans to scrap the Aunt Jemima maple syrup imagery, which ...

Mars has announced that, starting next year, the rice company currently known as “Uncle Ben’s” will be rebranded as “Ben’s Original.” The change is in an attempt to get rid of imagery ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

Aunt Jemima, a breakfast foods brand, was the first to announce that it would rebrand to no longer be based on a “racial stereotype.” Rice brand Uncle Ben’s, which is owned by Mars ...

Uncle Ben’s rice may be getting a new logo after Quaker Foods announced it would be changing the name and image on its Aunt Jemima brand in a bid to “make progress toward racial equality.” ...