Meghan Markle and Prince Harry have been accused of another "commercial rebrand" after reportedly seeking advice on changing ...

Meghan Markle and Prince Harry's latest move as a royal couple has been branded "chilling" by GB News host Ben Leo, following ...

NATIONWIDE — Aunt Jemima and Uncle Ben's Rice are the latest brands to undergo changes in response to growing calls to end systemic racism. Quaker Oats decided to retire the more than 130-year ...

The rebranding of Uncle Ben’s to Ben’s Originals was the fastest ever undertaken by Mars Food, with the feedback of an online research community pivotal to making changes that increased purchase ...

This is often done through a rebrand, whether that’s simply an updated logo or ... That includes: Aunt Jemima, which is now Pearl Milling Company; Uncle Ben’s, which turned into Ben’s Original; the ...

Rebranding may or may not include changing the brand name ... You don’t see Aunt Jemima or Uncle Ben on shelves anymore. They changed the names because of racist associations. The Dixie Chicks are now ...

Mars and The&Partnership won Best Response to Change as well as Rebrand or Relaunch Strategy ... Food to evolve the long-established Ben’s brand – from Uncle Ben’s to Ben’s Original.

The company rebranded itself as the Pearl Milling Company. Uncle Ben’s soon followed with a new packaging and rebranding of its product. The rice is now known as "Ben’s Original," but the ...

Mars Food has announced a campaign for Ben’s Original rice products -- a rebrand from Uncle Ben’s to get rid of any hint of racial stereotyping-- supporting their arrival on supermarket ...

Ben's Original debuted its first marketing campaign since rebranding from Uncle Ben's last September, according to a news release. The Mars Food-owned label worked with agency The&Partnership on ...