TAMPA —The University of South Florida's search for a new academic logo has ended with a familiar look. Last fall, the university unveiled a new logo featuring a full-bodied, lime-green bull ...

TAMPA (WFLA) – The University of South Florida will be returning to its iconic ‘Bull U’ logo. This logo replaces the new logo USF introduced this past fall. A statement was sent to USF ...

TAMPA, Fla. — USF announced Monday it was saying "sayonara" to the new logo it introduced just last September and going back to the familiar "Bull-U" logo. For the last several months USF has ...

TAMPA, Fla. — A new academic logo for USF that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old academic logo. Call it a ...

TAMPA, Fla. — The University of South Florida is caving to pressure from critics who hated the new academic logo unveiled last fall. The new logo featured a bull and was supposed to "help usher ...

There was a shiny gold USF Health logo in retro 3D, a Bull U with a stethoscope, a parade of clip art bulls. The audience groaned. "Coca-Cola has one mark," Zimmerman said. "We as a university ...

TAMPA, Fla. — A new academic logo for the University of South Florida that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old ...

Last Fall, the University of South Florida unveiled a new academic logo (pictured below). It was met with controversy and pushback from students and alumni. Then in March, the school slightly ...