Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling Commerce ...

It considers every touchpoint in the customer marketing journey and gives tribute to each channel to show the value of each touchpoint. The challenge most marketers face is which channel or ...

you have a higher chance of consumers interacting with at least one touchpoint. Second, by creating myriad touchpoints with seamless data sharing across each, cross-channel marketing enables you ...

Cross-channel rules-based means that it ignores ... The last click attribution model gives all the credit to the marketing touchpoint that happens directly before conversion.

cross-channel engagement. "We've moved beyond traditional media to become a scalable, data-driven engine for community engagement," said Matt Weiner, CEO of Touchpoint Markets. "Our solutions are ...

For years, I sold a product for seniors -- despite being generations away from that club. Millennials have heard that boomers have it easier financially, but I learned that many seniors are super ...