It considers every touchpoint in the customer marketing journey and gives tribute to each channel to show the value of each touchpoint. The challenge most marketers face is which channel or ...

Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling Commerce ...

Cross-channel rules-based means that it ignores ... The last click attribution model gives all the credit to the marketing touchpoint that happens directly before conversion.