The smartest marketers know what works and stick with tools that are more than helpful—they keep campaigns on track, get ...

Among the new additions are out-of-the-box dashboards tailored for marketing teams, no-code experimentation tools and ...

Start with the following five key ways marketing ... sell the promise of a shiny new tool that will take all our marketing reporting pain away. Though reporting tools are a critical component of ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast.

He goes so far as to prescribe key steps for becoming ... The data and analytics tools and competencies for modeling, model development, model deployment, management, and operationalizing. Make sure ...

NEW YORK CITY, May 02, 2025 (GLOBE NEWSWIRE) -- Expert Consumers has named Klaviyo a top marketing tool ... behavior with features such as recency, frequency, and monetary (RFM) analysis, funnel ...

Klaviyo - a data-driven marketing automation platform that helps businesses personalize customer engagement across email, SMS, and other channels; This article is sponsored by Kla ...