a tech bro trying on $300 cowboy boots with his tight, stretch chinos. Patrick Shehane, Tecovas’ central regional manager, said sometimes a fit guy turns up in full athleisure and winds up ...

The tech-bro vibe that radiates off the Patagonia-wearing crowd feels more “voluntary field trip” than “rooting on their favorite team’s fight for survival.” To see more of today’s ...

Despite the world's eyes on him, the Harvard bro stayed comfortable in a laid-back nerd uniform that consisted mostly of grey T-shirts. Today, as a 40-year-old father and the head of a tech ...

That would be their interest in Frère, a bespoke ready-to-wear clothing brand that has attracted names all over the tech world. The brand, which only launched in March, is opening its first store ...

In the past five years or so, this kind of tech bro makeover has gathered steam. During the pandemic, a gigabyte of entrepreneurs and coders migrated from Silicon Valley and New York to places ...