But a company's target market generally must be large enough to earn a profit. Small businesses often target customers by gender or age. For example, a women's clothing retailer directs its ...

For a small business such as a pizza shop, for example, its target market may be all residents within a five-mile radius of the shop's location. The shop owner can target this market by placing ...

A target market is a group of customers with similar needs that forms the focus of a company’s marketing efforts. Similarly, target marketing involves tailoring the company’s marketing efforts ...

Every product or service appeals to a specific buyer type — this would be their target market. For example, expecting parents and caregivers might be interested in buying infant car seats, and wealthy ...

Your target customer should be specific. For example, if you’re selling mittens, you wouldn’t want to market to warmer climates like Hawaii. You should target customers who live in colder regions.

Need some inspiration? Here are some real-life examples of how target marketing has been used successfully to connect with specific customer segments. These businesses have effectively tailored their ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

In this scenario, it is up to the business to define its market and cater its offering to its target group. Restaurants are a good example. If a restaurant is near a college, it can market its ...

Businesses consider the demographics of the people to whom they want to market their products. For example, a make-up business might target females aged 19–35 in the UK for a certain type and ...