But a company's target market generally must be large enough to earn a profit. Small businesses often target customers by gender or age. For example, a women's clothing retailer directs its ...

For a small business such as a pizza shop, for example, its target market may be all residents within a five-mile radius of the shop's location. The shop owner can target this market by placing ...

Every product or service appeals to a specific buyer type — this would be their target market. For example, expecting parents and caregivers might be interested in buying infant car seats, and wealthy ...

A target market is a group of customers with similar needs that forms the focus of a company’s marketing efforts. Similarly, target marketing involves tailoring the company’s marketing efforts ...

For example, let’s look at one of my companies, Top Echelon. At Top Echelon, we create and sell recruiting software. Our target market is not all businesses in the world. Instead, we focus on ...

Need some inspiration? Here are some real-life examples of how target marketing has been used successfully to connect with specific customer segments. These businesses have effectively tailored their ...

In this scenario, it is up to the business to define its market and cater its offering to its target group. Restaurants are a good example. If a restaurant is near a college, it can market its ...

Your target customer should be specific. For example, if you’re selling mittens, you wouldn’t want to market to warmer climates like Hawaii. You should target customers who live in colder regions.