Thus, in both cases, a strong brand identity is an opportunity to stand out among the other companies in the eyes of your customers. In this article, I'll give you five ways of using color ...

These guidelines define everything from logos, typography, color palettes ... guide ultimately create the foundation of a strong, unified brand. "You're creating a recognizable environment ...

The overused color palettes and fonts have become stale ... player seeking to revamp your brand, establishing a strong brand identity should be a top priority. A well-crafted brand that ...

Colours and brands go hand in hand with each other. They have a strong bond. Without colours, brands will not be able to survive. I discussed the topic of colour psychology in an article I wrote last ...

Strong brand moats, like Nike or Starbucks ... Many people think of a brand as a name of a company -- maybe a logo and a color scheme -- so it's understandable that many people starting new ...

A strong brand identity helps ensure that your B2B brand stands out and remains engaging and attractive to potential buyers at every touchpoint. Here are three steps to build, maintain ...

In this article, we’ll explore the key strategies needed to develop a successful brand that resonates with both your people and your clients. Strong law firm brands resonate with clients both at ...

These guidelines define everything from logos, typography, color palettes ... guide ultimately create the foundation of a strong, unified brand. "You're creating a recognizable environment ...

Based on your brand voice, set guidelines around how to use the elements of your brand identity—such as how much space to leave around your logo, which brand colours should never be used ...