These guidelines define everything from logos, typography, color palettes ... guide ultimately create the foundation of a strong, unified brand. "You're creating a recognizable environment ...

Colours and brands go hand in hand with each other. They have a strong bond. Without colours, brands will not be able to survive. I discussed the topic of colour psychology in an article I wrote last ...

It’s a color of strong emotions, whether it’s love ... It’s also a favorite for brands that want to convey friendliness and fun, like children’s toys or sportswear companies.

A strong brand identity helps ensure that your B2B brand stands out and remains engaging and attractive to potential buyers at every touchpoint. Here are three steps to build, maintain ...

These guidelines define everything from logos, typography, color palettes ... guide ultimately create the foundation of a strong, unified brand. "You're creating a recognizable environment ...

Based on your brand voice, set guidelines around how to use the elements of your brand identity—such as how much space to leave around your logo, which brand colours should never be used ...