[Kipsang Joseph, Standard] Social Behaviour Change (SBC) tactics have successfully reduced maternal and child deaths in Kenya. Historically, pregnant women relied on traditional birth attendants ...

A 2023 study identified six different interventions to motivate behavior change: educating others by ... and establishing social comparisons that highlight sustainable behavior wherever it appears.

Social proof is another effective strategy ... The transtheoretical model of change breaks behavior change into stages: • Precontemplation: People aren’t thinking about change in this stage.

Adamawa State has developed a social behaviour change draft strategy to moderate how the citizens think and act. The strategy plan was evolved by experts during brainstorming sessions that lasted ...

Among the many thought-provoking discussions, one stood out for me: the role of social behaviour and cultural ... become silent contributors to climate change, with every spoiled tomato or ...

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WWF Japan has launched a Social and Behaviour Change (SBC) campaign aiming to discourage consumers from keeping high-risk exotic pets on the back of a consumer survey conducted last year to understand ...