Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

According to a recent Forrester research study, this enormous number of mobile devices translates into 30 billion daily instances when people are interacting with their smartphones. The numbers speak ...

compared with 14% of all smartphone owners. Similarly, content purchasers are far more likely to take action on an ad. Among all smartphone owners, 39% of the all smartphone content consumers have ...

What’s playing out Admittedly, the concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new, however, are three recent market shifts ...