We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

Amsterdam’s renowned streetwear imprint Patta has given the world its first look at its highly anticipated collaboration on ...

When you buy one of the basketballs in Caitlin Clark’s new line from Wilson, you’re not just getting a ball. You’re getting ...

"Power Moves With Shaquille O’Neal" details how Shaq and Allen Iverson have been working to bring Reebok, the brand they once ...

The beauty of owning a franchise is that it lets you open a business without doing the hard work of building a brand. However ...

Los Angeles-based jeweler Jason Arasheben spoke to Liberty on SI about his latest creation, the massive new band that dons ...

Illinois lawmakers did not pass a ban on Native American imagery as mascots in schools. A bill allowing tribal nations to enter land conservation agreements passed and awaits the governor's signature.

Despite desire from Native Americans in Illinois, the ban on Native imagery for mascots in K-12 schools stalled in the Senate ...

From player-designed custom kits to meme-worthy colorways, this year’s event blurred the lines between sport and style more than ever before.

Trustees of Truett McConnell University are meeting Friday to discuss charges of alleged sexual abuse against Hayle Swinson.