E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

Channel chiefs at cybersecurity vendors representing a variety of segments and sizes pointed to partner enablement as an ...

As sales cycles grow more complex, AI agents have the power to help sales leaders and teams demystify the sales environment ...

The challenges transitioning from leads to accounts in B2B are both technical and organizational. The post Why is it so hard ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Understanding the buyer’s journey is not just beneficial—it’s essential. The manufacturing industry, once driven primarily by face-to-face sales and traditional marketing, has undergone a digital ...

One-to-one marketing today encompasses more than ... Three of the most common examples include: Individual sales interactions: These include any interactions where a sales rep, or someone else ...

Ad sales veteran Joe Marchese has joined the board of live entertainment firm Breakaway and will help it host an experiential upfront in 2026.

About a third of enrollees seek help in making complex decisions about whether to enroll in original Medicare or Medicare ...

Retail sector marketing doesn’t stand still — it changes and evolves along with the advancement of new digital technologies ...

The Negotiator Awards are open for entry, and here’s how property professionals can use AI tools to save time, craft ...