The GMC logo has incorporated red letters for so long that the brand has become known as the Big Red among loyalists. The story begins in 1966, when a new GMC logo was introduced. Matching the ...

We’re talking about “the worm.” It’s a logo that a generation grew up with — a minimalist twisting of red letters that is nicknamed after terrestrial invertebrates. NASA used it from ...

when Mitt Romney ditched his 2008 full-name-with-eagle logo for a red, white, and blue letter R. By 2016, candidates like Rick Perry, Bobby Jindal, and Clinton used single-letter logos.