Ramadan ads have a way of capturing the essence of the holy month, blending nostalgia, family, and cultural moments into iconic campaigns that stay with us long after they air. Here’s a look at ...

While Ramadan ads in Indonesia are a major annual spectacle, they also present an exciting opportunity for brands to create meaningful connections with audiences. Each year, marketers rise to the ...

System1 tested 14 Ramadan ads from 2022 via its Test Your Ad (TYA) solution to understand how commercials from some of the biggest Indonesian brands performed with audiences. The study explored the ...

Discover how Tung Tung Tung Sahur, a local meme, transformed into a global cultural phenomenon, connecting diverse ...

Ramadan, the ninth month of the Muslim calendar, is one of the most sacred times for Muslims. It is the month in which it is believed that the Holy Qur'an was sent down from heaven "as a guidance for ...