News

The Drum9y
Do you know your product placement from your prop placement – and which is best for your brand?
With the release of the endorsement-heavy new Bond film Spectre nearly upon us, have you ever wondered what the difference is between product and prop placement? James Bond with his branded laptop ...
The Hollywood Reporter5y
The Eco Props Company Subliminally Encouraging Audiences to Go Green
New York-based props company Green Product Placement has ... who had just released the ultimate 2011 product placement film, POM Wonderful Presents: The Greatest Movie Ever Sold, announcing ...
Daily Mail18y
US-style film and TV 'product placement' could be on way to Europe
permits both product and 'prop' placement, where the goods are borrowed free of charge, provided advertising is not aimed at children and a warning is put at the start of a film or TV programme.
Los Angeles Times5mon
Prop houses and other Hollywood businesses seek to promote filming in California
The California Production Coalition, formed this week in Los Angeles, aims to voice the concerns of prop houses, equipment leasing firms and other businesses that serve the film and TV industry ...
London Evening Standard13y
US-style film and TV 'product placement' could be on way to Europe
permits both product and 'prop' placement, where the goods are borrowed free of charge, provided advertising is not aimed at children and a warning is put at the start of a film or TV programme.