Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Streaming TV platform Roku (NASDAQ: ROKU) announced in Q1 CY2025, with sales up 15.8% year on year to $1.02 billion. The ...

Music video network Vevo has brought on more than 15 new SSP and DSP partners to help manage its programmatic ad business.

Remi Roques, General Manager of Broadsign APAC, shares his strategic perspective on how programmatic DOOH is reshaping the ...

Sakurai, Head of OOH Business - Dentsu Japan, shares some insights from Dentsu Japan’s experience with data led approach to ...

The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution ...

ITN (an ITN Holdings, LLC platform, ITN.tv) is the leading ad tech developer transforming local TV advertising. By ...

PubMatic, a specialist in digital advertising technology, has announced the launch of its upgraded solution suite for buyers, powered by generative AI. PubMatic ...

PubMatic’s buyer platform streamlines every stage of the media buying process – from audience ... technology company powering the future of programmatic advertising on the open internet.