Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Streaming TV platform Roku (NASDAQ: ROKU) announced in Q1 CY2025, with sales up 15.8% year on year to $1.02 billion. The ...

If you felt a strange gust around 5 p.m. ET on Thursday, it was probably just the cumulative sighs of relief across Wall ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...