As advertisers seek to capitalize on the growth of streaming audio, TARA Media, a full service, data-driven marketing agency, ...

Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company ...

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

Brands are taking back control of programmatic media buying. Broderick notes a significant shift from agencies controlling 100% of spend a decade ago to just 50% today. Advertisers are learning ...

The majority of both brands and agencies say that DSP access would encourage them to move more of their non-retail media budgets into retail media, according to a new study. Drawing insights from ...

Programmatic digital OOH (pDOOH) often gets mistaken for full automation. While it’s a step forward, it represents only about ...

PubMatic, a leader in digital advertising technology, has launched its upgraded solution suite for buyers, powered by generative artificial intelligence (GenAI). PubMatic Chief Revenue Officer, ...

Netflix has enabled programmatic guaranteed buying in Australia for buyers using Google’s Display and Video 360 (DV360) and ...

The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution ...

At the heart of this transformation lies the rise—and over-promise—of programmatic advertising. It’s sold as the savior of modern media buying: automated, data-driven, and scalable.